Why can the Air Fryer become a “Star Product” in the Home Appliance Industry?

In the past 2 years, the “kitchen appliance industry” was growing very fast, especially the Air Fryer is the most popular item among all.

According to the survey data, in January 2022, the monthly sales of Air Fryers on the Amazon platform exceeded 6 million, with US$770 million, an increase of about 170% year-on-year and a record high in the past 2 years.

According to the data of e-commerce platforms on March 1st, 2022, Generation Z’s favorite home appliance is Air Fryer, accounting for 22% of all appliances.

Why is the Air Fryer popular?

Air Fryer is so popular these years, then more and more companies have joined this business.

As the saying goes, know yourself and the enemy, win every battle. But it’s not a wise decision to blindly enter the market if you don’t understand it, and you may even be attacked by the market. It’ll be better to study and learn more before trying.

There are 2 reasons why the Air Fryer can become the “Star Product”:

1

“Demand” and “Supply” are highly matches

The rise of small home appliances is based on consumption needs in the new consumption era, and the Air Fryer can be the best one is because it meets the needs of consumers to a large extent.

More and more young people don’t like to spend time for cooking at home, they need a home appliance which can provide a higher quality, efficient, healthy and convenient life. So Air Fryer becomes the pretty good choice for them.

Since the outbreak of COVID-19, people’s time at home has increase and their demand for health has increased, which has promoted the rise of the “kitchen economy”. Learning to make delicious food has become a new way for people to live at home. People need more kinds of appliances for cooking, then Air Fryer became their good choice.

There are many advantages of Air Fryer: easy use, fast cooking, oil free, fashion design, multi-functions, and so on. All of them are highly matches to the needs and preferences of young people.

Multi-Functions

2

New marketing methods push air fryer into trend

In addition to consumer demand and supply, new marketing methods are also the important factors in creating the myth of Air Fryer.

The epidemic has changed the traditional retail model of home appliances. In the new consumption model, users of e-commerce and social platforms are highly compatible with the target consumer groups of small home appliances, and online channels have become the main battlefield for home appliance product sales.

On social media platforms such as TikTok, Twitter, Instagram, Facebook, etc., in the “When You Have an Air Fryer” series of food videos, the Air Fryer shows good looks, fast cooking, simple operation and everything can be fried, which attracts many consumers.

On the one hand, the new marketing methods promote Air Fryer, and on the other hand, they can quickly stimulate consumers’ desire to buy, shorten the path for consumers to buy products, and convert interest into demand.

The high degree of matching between products and demand, and the new marketing methods based on e-commerce platforms and social media, have made the Air Fryer become the “Star Product” in the home appliance industry.

Best Seller of Air Fryers in Amazon
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